The team

Strategy and production, under one contract.

Most small businesses run marketing through a strategist, an editor and a photographer who never speak to each other. PsyMark is the arrangement where they do.

The reason campaigns underperform is rarely the ad account. It's that the person who decided the message never met the person who cut the video.

PsyMark is deliberately small. Two people do the work, and the same person who plans the campaign is the person you talk to about it. Specialists join per project when the work calls for them, and PsyMark holds the contract either way — you are never handed a phone number and told to sort it out yourself.

Who does the work

Two people, and what each one owns.

Dulan Hettihewa

Founder — Strategy & Paid Media

Dulan plans the campaign and runs the ad accounts himself. He works daily inside Google Ads and Meta Ads on live budgets, and he builds the tracking that proves whether any of it worked — which is the part most small agencies quietly skip. Every PsyMark engagement runs through him.

Campaign strategy and the messaging that carries it
Paid search and paid social — built, run and optimised hands-on
Conversion tracking, analytics and reporting you can actually read
Landing pages and the sites the ads point at

$20K+monthly ad spend managed

16+live paid search accounts

1,000+leads generated for retail clients

See Dulan's full portfolio

Wandana Hettihewa

Content & Short-Form Video

Wandana cuts the short-form video. Before this she spent five years as a sales and operations coordinator in retail, which is the reason her edits work: she reads a product video as a sales asset, not a montage. She knows what a margin is, what moves in a gifting season, and which SKU is worth the first three seconds.

Short-form video editing for product and e-commerce brands
Platform-native cuts — TikTok, Reels, Shorts
Product and lifestyle content, shot and assembled
Hooks and pacing built for the first three seconds

90Kviews on a single product video

128.7Kviewers reached in 60 days

84Kviews on her top YouTube Short

See Wandana's editing portfolio

How an engagement runs

One contract. One person to call.

Small teams go wrong when the client becomes the project manager. This is the arrangement that stops that happening.

You sign with PsyMark

One agreement, one invoice, one set of deliverables. Whoever ends up doing which part of the work is PsyMark's problem to organise, not yours to coordinate.

Dulan is your point of contact

Every call, every report and every decision goes through the person who planned the campaign. You are never passed to an account manager who wasn't in the room.

Specialists join per project

Video, photography and production capacity are brought in when the brief needs them and left out when it doesn't — so you're not paying for a full team on a campaign that needs two people.

Tell us what you're trying to sell.

Start with the problem, not the package. If we're not the right fit we'll say so early.

Start a conversation