PsyMark Solutions

Marketing built on how people actually decide.

We combine behavioral psychology with digital marketing strategy, so campaigns don't just get seen. They get understood, trusted, and acted on.

Start a conversation See how we think
The PsyMark Framework

Three principles. One system.

Click a point on the diagram to see how each principle shapes the work.

Insightful Strategic Human

tap each point

01 / Insightful

We look past the metrics that don't explain anything.

Insight is where everything starts. We use psychological principles to understand what actually drives a decision, not just what a dashboard shows.

In practice: using buyer psychology to find the real pain point, then writing messaging that speaks to it directly instead of around it.
02 / Strategic

Every campaign is built around your goal, not a template.

We combine analytical data with behavioral frameworks so every action ties back to measurable growth, not just activity.

In practice: building campaigns that don't just drive traffic, but convert it, using calls-to-action shaped by how people actually respond to them.
03 / Human

Marketing that feels like a person wrote it, because one did.

In a world of automation, we put the human element back in. Empathy and emotional connection aren't extras, they're the strategy.

In practice: crafting brand stories that build trust and loyalty, not just ones that push a product.
Why PsyMark exists

Marketing should connect with people, not just target them.

PsyMark Solutions was born from a simple idea: most marketing prioritizes quick wins over genuine connection. We wanted something different, an approach rooted in understanding human behavior, not just algorithms.

By exploring the science of psychology, particularly how people actually make decisions, we found a better way to build strategies that resonate deeply and drive growth that lasts.

We don't just run campaigns. We build a bridge between science and storytelling, so the connection is real and the growth is measurable.

"We use the science of psychology to craft marketing strategies that resonate with human behavior, enabling brands to connect authentically and grow sustainably." PsyMark's unique value proposition

The team

Small enough that you talk to the people doing the work.

Strategy, paid media and short-form video sit under one contract. You deal with the person who planned the campaign, not an account manager who wasn't in the room.

Dulan Hettihewa

Dulan Hettihewa

Founder — Strategy & Paid Media

Plans the campaign, runs the ad accounts, and builds the tracking that proves it worked.

Wandana Hettihewa

Wandana Hettihewa

Content & Short-Form Video

Cuts the short-form video, with five years of retail behind how she reads a product.

Meet the team
Experience

Where this approach has been tested.

Real campaigns, real numbers, before PsyMark had a name.

$20K+

in monthly ad spend actively managed across 16+ live paid search accounts

$47.01

blended cost-per-lead turning around a stalled financial services Meta Ads account (11 leads from $517 spend)

1,000+

leads generated for retail clients across a multi-showroom paid social campaign

Common questions

The things people ask first.

What is psychology-driven marketing?

Psychology-driven marketing builds campaigns around how people actually make decisions, using established research on human behavior, rather than around channel tactics or whatever is currently trending. In practice it means the message, the offer and the timing are shaped by what moves a real person to act, then measured against real analytics to confirm it worked.

Who runs PsyMark Solutions?

PsyMark Solutions is led by Dulan Hettihewa, who works hands-on across paid search, paid social and content strategy. Clients deal directly with the person doing the work rather than being handed to an account manager.

Does PsyMark work with clients in other countries?

Yes. PsyMark Solutions works remotely with clients worldwide. Strategy calls, reporting and day-to-day communication all happen online, so location doesn't limit who we can take on.

What kind of businesses is this a fit for?

It fits businesses that already have something worth selling and want the marketing behind it to be thought through rather than churned out. The approach has been tested across financial services, retail and multi-location paid search, managing over $20,000 in monthly ad spend across 16+ live accounts.

How quickly do results show up?

Paid campaigns produce measurable data within the first few weeks, which is when early optimization decisions get made. Meaningful, stable results take longer because they depend on accumulating enough conversion data to optimize against. We'd rather set that expectation honestly upfront than promise a number that depends entirely on your budget, market and offer.

Let's build something that actually connects.

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